Naturally Nurturing Bubs
Naturally Nurturing Bubs: a soft, holistic brand identity for an infant massage class.
A brand as gentle as
the hands it represents.
Naturally Nurturing Bubs is an entrepreneur-led business offering specialised infant massage classes. They arrived with a name and a clear passion, but no visual identity to carry it. The brief was to build everything from scratch, in a way that felt as gentle and trustworthy as the service itself.
A brand in this space needs to communicate care, safety, and warmth at a glance, especially to new parents who are highly selective about who they trust with their babies. The client needed a complete visual identity that felt holistic and natural without being clinical, and approachable without being generic.
The identity was built around a central image: hands cradling a baby, the most direct visual expression of what Naturally Nurturing Bubs does. That illustration became the heart of the logo, surrounded by botanical details that reinforce the natural, holistic philosophy of the brand. The colour palette, sage green, warm cream, soft gold, and plum, was chosen for the feeling it creates together: clean, calm, and quietly sophisticated. The mixing of those tones was intentional, each one pulling from nature and wellness without feeling clinical.
The result
A complete brand system delivered across logo suite (primary mark and variations), colour and typography guidelines, brand manual, and a full social media system applied across Facebook and Instagram. To make the brand immediately usable, I also built a full brand kit and ready-to-use templates in Canva, so the client could manage their own content from day one without needing a designer for every post. Built in Adobe Illustrator, Photoshop, and Canva.
“The colour mixing is what I love most, that soft, layered feeling,
like the brand itself is giving you a sense of calm.”
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