La Peor Noche de Mi Vida
A full Latin American campaign adaptation for Walk of Shame, bold, chaotic energy translated across every format.
One chaotic night.
One unforgettable campaign.
Walk of Shame — released in Latin America as La Peor Noche de Mi Vida is a comedy starring Elizabeth Banks as a TV reporter whose one wild night threatens to derail the job interview of her dreams. Diamond Films needed a complete local campaign that captured the film’s fast-paced, comedic energy and connected with South American audiences.
Working from master studio assets, the brief was to adapt the campaign for Latin American markets while preserving the film’s tone: chaotic, funny, and led entirely by Elizabeth Banks’ performance. The local title change also needed to integrate seamlessly across all formats without disrupting the visual flow of the original artwork.
Elizabeth Banks was placed at the absolute centre of every piece, her energy, her yellow dress, and her expression doing most of the storytelling. The campaign was framed with a news broadcast aesthetic, nodding to her character’s world as a TV reporter and giving the whole suite a clever visual thread. The teal and yellow palette, vibrant, clashing, and a little chaotic, was the perfect match for a comedy about a night that goes spectacularly wrong. The contrast between those two colours carries the humour without needing to explain it.
The result
A complete multi-format campaign delivered across poster masters, promotional materials, press kits, point-of-sale displays, billboards, press advertising, digital advertising, and short video edits, all prepared for both print production and digital distribution. Built in Adobe Illustrator, Photoshop, and Premiere.
“That teal and yellow together, it shouldn’t work, and it absolutely does.
The colour mixing is what gives this campaign its energy.”
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