Claramente
A campaign suite for Claramente, Claro Video’s original comedy series about a woman who can read minds.
Inside her mind
and all over the screen
Claramente was a brand new original comedy series launching on Claro Video’s streaming platform in 2019. This was a speculative campaign proposal, designed to pitch the visual direction for the show’s launch and introduce the lead character to a fresh audience, making the premise immediately clear, intriguing, and fun at first glance.
Launching an original streaming show means building recognition from zero. The proposal had to do it all at once: establish the tone, introduce the lead, communicate the plot, and make people want to watch, across every format simultaneously, with no existing audience or IP to lean on.
The lead character was placed at the centre of every piece, her expression carrying the comedic tension of someone overwhelmed by hearing everyone’s thoughts at once. The title treatment became the visual hook: the word Claramente was designed to echo and layer, evoking the noise of voices bouncing around inside her head. The soft pink palette kept the tone light and playful, signalling romantic comedy without giving the story away.
The result
A campaign proposal delivered as a complete suite across theatrical poster masters, character posters, horizontal banner formats, billboard artwork, and digital advertising assets, designed to pitch the visual direction for the show’s launch across streaming platform and out-of-home channels. Built in Adobe Illustrator, Photoshop, and Premiere.
“The title treatment is what I love most, that echo effect makes you feel
the chaos of reading minds before you’ve even read the synopsis.”
Like what you see?
